Char'd is expanding to Montgomery County with a new location planned for 11881 Grand Park Avenue at Pike & Rose. It has a lot in common with the previous tenant of that space, BurgerFi. Char'd is a fast-casual burger chain, albeit one that is local in origin as a food truck, and orders are placed at electronic kiosks. The Char'd burgers are grass-fed halal beef, smashburger in style, and their fries are fried in duck fat. Prices are fairly nutty though, with the Original Char'd ringing in at $16.49 for the burger alone, a modest serving of fries at $8.99, and a milkshake for $10.49 (!!).
It will be interesting to see if Char'd can thrive where BurgerFi failed. With no drive-thru, and parking at Pike & Rose being a nightmare, nobody but the shrillest New Urbanist YIMBY can say that lukewarm burgers and fries are appealing after the long struggle to get out and get home. That leaves dine-in and residents of the buildings at Pike & Rose to get the real Char'd dining experience, particularly at those high prices. And with demographic trends in the County heading steadily downward income-wise, can fast-casual at this price point draw a large enough crowd?
Not sure where you’re getting $16.49 for the Original Char’d burger. Pictures of their menu for other brick and mortar locations shows $12.99. I thought you’d be wanting to promote new businesses not shoot them down.
ReplyDeletehttps://www.yelp.com/menu/char-d-mclean
Deleteyeah - $12.99 with Toast App - nice reporting and more moribund please
DeleteWhy don’t you look at the actual website for Char’d for the correct prices and not depend or defend the prices on Yelp. Journalism 101.
Delete10:16: The actual website wouldn't load. It was a dead link from Google. Hospitality 101.
Delete8:56: "Toast" is more reliable than Yelp?
I’m surprised a tech savvy blogger couldn’t find the actual prices. https://chardva.toast.site/menu/chard-galleria
DeleteIt helps if restaurants post their menu on the door.
ReplyDeleteThat Yelp menu includes a delivery upcharge. Their food truck shows $12.99. Regardless, once you add fries, I'd rather walk a few steps over to Julii where I can get one of the best prepared burgers and wedge fries in the county for only $21.
ReplyDeleteHahahahahahahaahahahahaha! Not in a thousand years would I pay such prices.
ReplyDeleteNEXT!
I'm seeing a vacant space yet again in six to eight months, and Dyer blaming Elrich for its demise.
ReplyDelete7:59: I'm blaming the County Council, not Elrich.
DeleteRD - Same church, different pew.
DeleteThis is what I was referring to recently in another post you had. This is huge news. I have it on good authority that this place is very legit indeed. Can't wait. The ghost kitchen I also referred to before is a burger joint in Rockville I believe near Rockville Metro. Burger Fi was
ReplyDeleteunderwhelming. This is going to be a big hit.
8:56 - Yes, I saw that page too. Bottom line, good quality costs more. Their prices don't seem excessive for what they're offering. It's gonna be really good and hopefully our well off population won't cheap out.
ReplyDelete