Collars & Co., the innovative menswear company whose investors include Mark Cuban, is opening its first flagship store very soon at 7126 Bethesda Lane at Bethesda Row. It will replace its original Montgomery County location, a successful pop-up shop in Rockville, the company announced in a press release yesterday. But as a 2000-square-foot flagship store, the Bethesda location will provide a fuller brand experience than has been possible at the label's initial bricks-and-mortar outposts.
The company is best known for its patent-pending Dress Collar Polo shirts. A "buttery-soft" polo with a true English spread collar, the shirt was designed to provide a replacement for stuffier dress shirts worn under sweaters and jackets in the stifling heat of New York City summers. They are also simpler to clean and maintain than the typical expensive dress shirt. Of course, you can also find button-down shirts at Collars & Co., as well as trousers, shorts, outerwear, sweaters, blazers, and shoes.
Collars & Co. generated buzz at its Rockville pop-up by including an actual Porsche and an Instagram-ready private jet interior replica backdrop for selfies in the store. Expect such flourishes on a larger scale at the new Bethesda flagship location. "Opening our flagship store in Bethesda is a defining moment for Collars & Co. and a true homecoming for our brand," founder & CEO Justin Baer said in a statement yesterday. "As we continue to expand our retail footprint in the DC-region, we’re excited to create spaces where longtime customers and new shoppers can fully experience Collars & Co."
1 comment:
When will the new store open in Bethesda?
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