THE FRONT ROW AT BETHESDA ROW COUNTDOWN:

T-MINUS 48 HOURS

URBAN CHIC'S ULTIMATE

FRONT ROW GIVEAWAY

There will be no shortage of fashion events and trunk shows around Bethesda Row during The Front Row event, Thursday to Saturday this week.

And, of course, die-hard fashionistas will hit them all.  But what about those ladies who don't have time to get to every store?  That's why you are here, as Robert Dyer @ Bethesda Row picks the best of the best of The Front Row, as we count down to the DC area's biggest fashion event.

Yesterday, I told you about Redwood's Urban Country Runway Lounge, and after-party Friday night.

Today, I'm bringing you what is arguably the best of the individual boutique events, the Urban Chic Rebecca Minkoff and Shoshanna Trunk Show.

Why should you make sure to hit this show, which runs Thursday-Saturday?

Well, sure, you're getting 15% off the Minkoff and Shoshanna merchandise.  And FREE champagne and "treats."  As well as FREE mini-makeovers from 5-7 PM Friday evening.

But the biggest deal is the contest:

Buy $100+ of Rebecca Minkoff merchandise, and you'll be eligible to win tickets to the Rebecca Minkoff fall runway show and after-party in New York City.  Or a consolation prize of a mini MAC bag.

So make plans to stop by Urban Chic during The Front Row at Bethesda Row!

Urban Chic, 7126 Bethesda Lane.  301-657-0290.