100 MONTADITOS TO OPEN AT BETHESDA ROW - EXCLUSIVE PHOTOS

WINDOW GRAPHICS

UP ON ELM STREET

Another Robert Dyer @ Bethesda Row Exclusive

Spanish restaurant chain 100 Montaditos is bringing 100 little sandwiches, as you might have surmised from the name, to Bethesda Row.

You might say 100 Montaditos is the Luke's Lobster of sandwiches - small portions of high quality ingredients.  And while those sandwiches are not Taylor Gourmet-sized, the Spanish upstart does import bread - only it's from Spain, not Philadelphia.  Yes, the bread is coming directly from Spain.

This sandwich roll has cleverly disguised
himself as a scientist

The fillings will be familiar to Jaleo diners, but you can also get hot dogs and hamburgers for an American entree.

In my opinion, you can never have too many Spanish restaurants, but is it too much to have a second one so close to Jaleo?  I guess we'll find out in a few months.

I'm looking forward to the opening, and appreciate the creative marketing and social media approach the company is taking.  Ultimately, it sounds like a good fit for the European atmosphere around Bethesda Row.