SAMSUNG GALAXY POP-UP STORE OPENING IN BETHESDA!

SMARTPHONE, TABLET

GIANT'S KIOSK WILL BE

STEPS AWAY FROM

COMPETITORS'

Another Robert Dyer @ Bethesda Row Exclusive

A Samsung Galaxy pop-up shop was unveiled at Bethesda's Westfield Montgomery Mall yesterday.  The kiosk exudes well-earned confidence, and is at least twice the size of the nearby Microsoft pop-up.

It is also not far from the mall's Apple Store, whose corporate owner has been hearing Samsung's footsteps quite loudly recently.  "Will we be able to do that thing on the next one?"  I don't know, but you'll be able to find out what the Galaxy line of smartphones and tablets can do for you now.

Last night, the kiosk was roped off.  There appeared to be a group of young, new employees who were watching demonstrations of the hardware and software, and doing their own, hands-on tests.

Pretty exciting stuff, particularly the new Galaxy S III, and new Galaxy Note and tablets.

Personally, I've never been surprised by Samsung's success, because South Korea has been way ahead of us on cell phone features for years.