PURE BARRE OPENING IN BETHESDA IN NOVEMBER

Pure Barre, an isometric movement-based fitness studio, will open at 4930 Hampden Lane, in the Shoppes of Bethesda in downtown Bethesda.

The Pure Barre program avoids bouncing or jumping movements that can damage joints in favor of dance-like routines set to music. No dance background is necessary, and all skill levels are welcome.

Pure Barre seems to have a following among the demographic of young women at many of its existing locations, so it will likely seek a low-impact exercise niche among the many downtown fitness clubs.

The Shoppes of Bethesda has recently lost several tenants, and this is the first new business to lease one of the vacant spaces.