As Equinox marketing campaigns go, this one is fairly tame. "Commit to something" is the tagline for the high-end gym chain's latest ads, which include a large billboard facing Woodmont Avenue on the facade of their Bethesda Row location. A woman - who clearly chose to spend more on her Equinox membership than her apartment rent - stands in her kitchen, with her fitness commitment equaled only by her commitment to being a cat lady.
Considering the
dust-up generated by a previous Equinox billboard, count your lucky stars that they didn't install the
Lydia Hearst shot from this campaign.
The campaign was created by Wieden + Kennedy New York, and photographed by Steven Klein, who recently was responsible for the infamous Kylie Jenner wheelchair photo.
Wow. Bethesda would have imploded if they put up that Lydia Hearst ad.
ReplyDelete"Breaking Bethesda news... for when you want to be the first to know."
ReplyDelete6:23: Impeccable research - I was indeed the first to report on both billboards. Thanks for pointing that out.
DeleteHahaha. Aren't you two witty.
ReplyDeleteI enjoyed the post. Thanks, R.D.
Hahaha. Aren't you two petty.
ReplyDeleteI enjoyed the comment. Thanks, 6:23.