The construction wall has come down at the eagerly-awaited
Neuhaus Chocolate boutique at 7123 Bethesda Lane at Bethesda Row. Neuhaus counts the invention of the Belgian Praline among its claims to fame.
Why is Papa Smurf prominently displayed in the shop window? The Brussels-area-based Neuhaus has teamed with another Belgian icon, Pierre Culliford, who invented the Smurfs in 1958. In that same year, coincidentally, Neuhaus gained its first national Belgian and worldwide prominence after its chocolates appeared at the Expo 58 in Brussels. Neuhaus has been manufacturing chocolate Smurf characters and Smurf gift collections since 2015.
Here's an exclusive sneak peek inside the new shop. They've certainly made the most of a very small retail space, which residents of Upstairs at Bethesda Row will have a hard time resisting as they use their Bethesda Lane entrance.
A nice little jewel-box of a store! I believe the leasable area is only 375 SF, so it is very tiny. The store looks very clean and elegant, and obviously very high end.
ReplyDeleteIt looks like they only sell pre-made loose and pre-packaged chocolate candies, and it looks like they do not make or assemble any actual candy at the store. I wonder if they will offer Belgian Hot Chocolate in the cooler months, which would be a nice treat.
Thanks for the post!
6:11: Yes, I believe all of their candy is manufactured just outside of Brussels in Belgium.
ReplyDelete