Federal Realty has found another tenant to help fill the former Redwood space on Bethesda Lane at Bethesda Row.
Serena & Lily will open a 3524 SF store next to
future Bethesda Lane tenant Hawkers next spring. It will be the luxury home goods retailer's first D.C.-area location, according to Federal Realty. Bed and bath, furniture, home decor and lighting are among the product lines the Sausalito-based retailer will offer in Bethesda.
"We’re excited to have Serena & Lily open its first DC-area brick-and-mortar shop with us, joining the many other new retail and restaurant concepts in the neighborhood,” Federal Realty's SVP of Leasing Stuart Biel said in a statement this morning. "Bethesda Lane has always been an iconic part of the neighborhood, and we’re confident Serena & Lily will be right at home there, providing the greater community with a sought-after home, décor and design destination."
Photos courtesy Serena & Lily
Now to see it get leased, but this places quite a bit of pressure on Hawkers Asian Street-food to activate Bethesda Lane again. Looks like some nice furniture. Maybe a nice place to browse while waiting to get into Hawkers, that in other cities like Charlotte, sometimes have a two hour wait to get in on Friday and Saturday nights.
ReplyDeleteAgreed. FRIT doesn’t seem to care about programming anymore. Just the rental income.
DeleteThis is not what Bethesda needs. How about a return to the basics? Hardware, bakeries, bookstores and stuff real people use.
ReplyDelete