Developer JBG Smith has rebranded its mixed-use project at 7900 Wisconsin Avenue as "8001 Woodmont," intriguingly choosing the lesser-known, smaller road behind the property over the regionally-familiar Wisconsin Avenue as the development's landmark. While the property is still currently referred to as 7900 Wisconsin
on JBG Smith's website, the firm has launched a
new website for the project that solely uses the 8001 Woodmont branding.
Banners touting the new name and website were placed around the construction site on Thursday. The website and banners describe retail space as still available at the property, which is scheduled for a 2020 delivery.
Actually, choosing a Woodmont address does help locate the project in Bethesda, instead of anywhere along Wisconsin Avenue. Woodmont does seem a bit more like the new walkable, store and restaurant lined “Main Street” compared with the much busier and less pedestrian friendly Wisconsin Avenue. The narrower, curving layout, along with the nice shade tree canopy, makes Woodmont a lot more appealing than eight lanes of traffic, and and older hodge-podge of retail.
ReplyDeleteMost folks living in the new apartments will likely visit places in the Woodmont Triangle, or walk along Woodmont to Bethesda Row, compared to Wisconsin.
I hope they can somehow figure out how to make Woodmont a two-way street again for its entire length. It’s difficult to tell visitors how to navigate north and south along this Main Street with a big chunk being one-way southbound only. I think this might be true for parts of East West Highway, Old Georgetown Road and Montgomery Avenue as well. All these one way streets might ease traffic flow a bit, but at the cost of a hard to navigate urban street grid. Most urban planners hate one-way streets, as they increase the speed of vehicles, are more challenging to cross as a pedestrian, and reduce the visibility of retail storefronts from vehicles that always pass only one way. One way streets become urban racetracks, that are often very pedestrian unfriendly. Since they are designed to move lots of traffic, they often have higher speed limits and they often have little or no on-street parking, placing fast moving traffic just a few feet from pedestrians.
Looking forward to this!
ReplyDeleteExciting news.
ReplyDelete7:32 AM Gentle reminder: Amazon still chose Crystal City over any location in MoCo for their headquarters.
ReplyDelete9:24 AM The jobs are going to Northern Virginia. Thousands of them. Good jobs.
ReplyDeleteCORRUPTION!
ReplyDelete