Saturday, April 23, 2022

Plant-based egg company sends message to Congress in downtown Bethesda


JUST Egg,
a plant-based egg company, is making a political statement with posters in downtown Bethesda. The San Francisco based firm uses mung bean protein to create a product it claims will make "the best eggs ever," with less impact on the environment than real eggs. Now JUST Egg is touting its green bonafides as having accomplished more on environmental issues than the U.S. Congress, on these posters and a website.


The Egging Congress posters in the covered pedestrian walkway at 7316 Wisconsin specifically target Republican Congressman Andy Biggs of Arizona and Senator Tom Cotton of Arkansas. Neither the posters nor the website explain why they are singled out, and neither man is known to haunt downtown Bethesda establishments. But the website does detect your location, and will facilitate you sending a text or video message to your representatives - in this case, Congressman Jamie Raskin and Senators Chris Van Hollen and Ben Cardin - asking them to take more urgent action on climate change.

If you live "inside the Beltway," the website also provides a schedule for where you can try a sample of JUST Eggs in Washington, D.C. throughout the week. The company says its sales represent the equivalent of 250 million animal-produced eggs, and have thus saved 43.6 million kilograms of CO2e, 9.1 billion gallons of water, and 13,446 acres of land. It argues that this is more than any legislation passed by Congress has accomplished so far.


JUST Egg's posters join the Washington Commanders' inside the pedestrian walkway. You never know when Tom Cotton might stroll through on an evening perambulation, looking for NFL tickets and new breakfast ideas.

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