Ernesta opened at 4816 Bethesda Avenue at Bethesda Row yesterday. The upscale, custom rug showroom is only the company's second, following the success of its flagship location on Manhattan's Upper East Side earlier this year. It's also the latest addition to a line-up of home decor and housewares brands assembled by property owner Federal Realty that has made Bethesda Row a major destination for residents seeking to redesign and refresh their indoor and outdoor living spaces.
The team behind Ernesta includes three co-founders of Peloton. Former Peloton CEO John Foley has made clear that he anticipates duplicating the success of that company, switching gears from home fitness to home decor, but is hoping that this venture will sustain its value longer. Ernesta's selling points are not only the materials employed in each carpet, but also the custom sizing options available.
Ernesta's Bethesda Row debut coincides with the company's launch of its new Trade Portal. The online portal provides design professionals with tools to identify and order the perfect type and size of rug for their clients.
"Our Bethesda showroom is a step forward in Ernesta’s growth strategy as we expand our reach into the thriving design communities of Maryland and Washington, D.C.," Ernesta Chief Sales Officer Jennifer Parker said in a statement Tuesday. "This new showroom will be a hub for both design enthusiasts and professionals to connect with our brand and receive expert guidance."
Top two photos courtesy Federal Realty/Ernesta
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