Johnnie-O, ALO opening this spring at Bethesda Row

Bethesda Row property owner Federal Realty has announced two new tenants on the heels of the opening of Sephora at the downtown Bethesda development. Arriving this spring will be Johnnie-O and ALO. The trend of California-inspired businesses popping up at the Row continues with Johnnie-O, which Federal Realty describes as "a Southern California lifestyle brand for men, women and boys that combines 'East Coast preppy' with 'West Coast dude' to a create a lifestyle brand referred to as West Coast preppy." 

Headquartered in the Golden State for over 20 years, Johnnie-O carries premium apparel, footwear, and accessories for men, women and boys. Collections include polos, button-downs featuring their patented “Tweener Button,” bottoms, swim, outerwear, performance activewear, and licensed gear from the NFL, NHL, MLB, and the NCAA. Sure enough, the Johnnie-O website already has a line of Indiana National Champions apparel.

ALO is also based - where else? - in Los Angeles. It sells "high-performance, fashion-forward clothing" for movement, recovery, and the wellness-focused lifestyle. Nearly as old as Johnnie-O, ALO is centered on a dual foundation of yoga and mindfulness. That will extend beyond apparel and accessories to include free online classes, community events, and wellness-fostering products. Its bricks-and-mortar locations are referred to not as "stores," but as Sanctuaries.

"Bethesda Row continues to showcase a curated blend of dynamic retail, dining, and services that enrich the customer experience and the neighborhood as the shopping destination of choice," Federal Realty Senior Vice-President Deirdre Johnson said in a statement yesterday. "The addition of these three premium retailers highlights the strong demand for Bethesda Row and reinforces its role as a leading destination for sophisticated patrons in Montgomery County and across the Washington Metro region. We are thrilled to add these new retailers," Federal Realty Vice-President Vanessa Mendoza said Wednesday.

Photos courtesy Johnnie-O (top), ALO (bottom)