Fraîche Cupcakery has permanently closed in the Wildwood Shopping Center on Old Georgetown Road in Bethesda. The upstart bakery was a convenient alternative for cupcake lovers in the northern neighborhoods of Bethesda to driving downtown for Georgetown Cupcake at Bethesda Row. Hopefully they can find another space in the Bethesda area. On the shop's Facebook page, a farewell message to customers is posted:
it is with a heavy heart that we regret to inform you fraîche cupcakery has closed its doors.
thank you for your loyalty and for being a part of the fraîche family. we will certainly miss baking for and serving our community with sweetness.
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ReplyDeleteAnonymous 5:33 sounds like a raving lunatic.
DeleteThe cupcake craze may be over?
ReplyDeleteThe burger craze is peaking right now, too.
ReplyDelete#BRINGBACKCROCS
I work around the corner from there, and never knew this store existed. Could it have hurt them to advertise a little?
ReplyDeleteAt least 3 other spaces in Wildwood are vacant as well.
ReplyDeleteHow long before FRIT bulldozes it and builds apartments with retail underneath?
12:33 That area is one specifically targeted by developers for BRT. No one is going to ride it, but it just conveniently would allow Wildwood, Georgetown Square and Westlake to be urbanized. In FRIT's defense, their current plan is actually to expand and enhance the existing shopping center. BRT is still looming over that area to potentially allow inappropriate density far from any Metro station.
Deletenooooo! I don't particularly like cake - I'm more a pie person - but Fraiche cupcakes were delightful - especially their weekly "savory" cupcake. gonna miss them terribly.
ReplyDeleteregarding plans to 'develop' Wildwood - to me "expand and enhance" are mutually exclusive terms as applied to Wildwood. Anyone remember when Wildwood was "anchored" by a Grand Union (wasn't so grand, but hey...) and hardware store at one end, unpretentious deli (where bagels were good and didn't cost, like, $2) at the other end, and Peoples Drug Store with lunch counter (pretty good chicken salad sandwich) in the middle. And no problem finding a parking space, ever. ah the good old days - hope i don't live to see the expanded-and-enhanced Wildwood.