Bethesda won't likely be a future stop on the X Games tour. Well-fitting pants are in greater demand than heavy shredding snowboard garb here, if the latest retail moves at Westfield Montgomery Mall are any indication.
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| Burton store on Thursday |
Burton has suddenly vacated its mall space, just as the DC area is hitting the peak of snowboarding season. The store had featured snowboarding equipment, and casual branded apparel for both the cold outdoors and
après-shred happy hours back at the snow lodge.
Meanwhile, rapidly expanding men's apparel chain Bonobos is opening its latest area Guideshop on the mall's lower level next to L'Occitane. Originally an online-only retailer, Bonobos has made its name on customer service and trousers that fit. It first entered the Bethesda market a couple of years ago with a pop-up shop on Bethesda Lane, before opening a permanent Bethesda Row store on Bethesda Avenue.
Bonobos is the latest Bethesda Row retail tenant to add a Westfield Montgomery location, following Lilly Pulitzer, Francesca's Collections, and lululemon. One focus for Westfield in the last year has been the addition of high-end retail and restaurants to the heavily-updated mall, to remain competitive with nearby town centers such as Bethesda Row and Pike & Rose. Judging from the turnout of shoppers during the holiday season, they have been successful so far.
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