Sign installed at Prima at Bethesda Row

The permanent sign has been installed at Prima at Bethesda Row. Chef Michael Schlow's newest venture will seat 22 indoors with 10 barstool window seats, and 16 seats on the outdoor patio. The launch day menu will be centered around 8 bowls, including The Amalfi Coast (Organic Baby Arugula, Buffalo Mozzarella, Basil-Marinated Tomatoes, Wild Mushrooms, White Beans and Fresh Herb Pesto) and The Crazy Sicilian (Organic Baby Arugula, Sicilian Tuna, Chickpeas, Basil-Marinated Tomatoes, Spicy Calabrian Chile-Red Pepper Spread, Lemon Vinaigrette).

More traditional Italian dishes like "pasta and pizza get a pass at Prima," Schlow's restaurant group said in a press release about the menu options. Instead, "sustainable proteins" will be flavored with fresh vegetables, fresh herbs, spices, olive oil and citrus. Diners will assemble their bowls in the same way they do at fast casual restaurants like Cava Grill and Chipotle, choosing greens or grains, vegetables, proteins and dressings and additional toppings.

“Italian food isn’t always perceived as healthy, but working with my talented team of chefs, we have been able to produce the wholesome and fresh flavors of Italy in a fast-casual environment,” Schlow said in a statement.  “Mediterranean flavors are so approachable and are perfect for a speedy, yet hearty meal.  We’re really excited to be able to open Prima and showcase this type of experience.”

Prima will be opening very soon; stay tuned for an opening date announcement.