Signage was installed at The Edge apartments yesterday, and by last night, the lighted sign was already lit. But it has to be asked: is the font edgy enough to deliver on the branding promise? Maybe comic sans or hobo would have been a better choice to be truly edgy. We're also getting another look inside the more-completed lobby of the apartment tower here, located at the corner of Edgemoor Lane and Woodmont Avenue in downtown Bethesda.
Looks nice. I wish there was some ground floor retail on this side of the street to keep it from feeling so vacant, but they did about as good of a job as they could do in the absence of having retail there.
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