Signage has been installed at the future Koons Lincoln of Bethesda dealership at 7315 Wisconsin Avenue. Nothing is lit yet, however. There are also many representations of the Lincoln logo, and some historic images of great Lincolns of the past. As a luxury brand competing with several import rivals, Lincoln has to meet the high bar set by new dealership buildings constructed by EuroMotorcars in Bethesda, and Porsche Bethesda, BMW of Rockville and Audi Rockville on Rockville Pike.
It'll be interesting to see how well they do. They'll certainly have a lot of brand visibility.
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