Wednesday, November 08, 2023

The Now massage boutique "coming soon" in downtown Bethesda


The long-vacant Ritz Camera space at 6917 Arlington Road finally has a new tenant. The Now, a "massage boutique" will be opening soon there, according to window screens just attached to the storefront by CVS Pharmacy. Los Angeles-based The Now offers massage services, "enhancements," and healing products on a "menu." Its spas are designed to be "a sanctuary from the bustling city," and "form the ultimate zen environment." I'm actually amazed that the Ritz Camera sign is still up after all this time.

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