The interior fit-out of Sephora at 7271 Woodmont Avenue at Bethesda Row is now complete. Employees are now in the process of stocking the shelves and displays inside the store. Sephora has announced an opening date of January 2, 2026. The cosmetics and beauty retailer replaces Spanish Diner at the Federal Realty development. Here is a sneak peek inside:
8 comments:
Welcome the criminals!!
This is going to be bad for Bethesda Row... Just have a gut feeling.
Should post multiple staffed cop cars or beat patrols on the sidewalks with push-to-talk connections to the store between there and the forthcoming Purple line entrance.
Watch, they'll have a dedicated security guard and that store will still get shoplifted within the first 48 hours of opening.
"Build a better showcase, and the world will beat a path to your door."
Unfortunately, and / but ironically, it may be an intended factor of their business plan to not waste resources or potential bad optics with catching, much less prosecuting shoplifters, unless egregious: nowadays, especially in these more urban markets 'shrinkage' whether internal or external is already factored in. The markup on cosmetics/fragrances is super high and the tiny items are difficult to monitor. I venture to say we will see little police activity called in by the proprietors/jobbers. But, the consequence of 'turning a blind eye' to theft is that more thieves are attracted to the area.
Stores like this should only be in malls. Better for everyone, all around.
WOOFWOOFWOOFWOOF
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