Serena & Lily sets opening date at Bethesda Row

Serena & Lily now has quite a display of furniture on its patio on Bethesda Lane. The home goods store also has an opening date. They will be open for private design appointments beginning August 3, 2020. Not only do they have the most unique use of outdoor space by a retailer at Bethesda Row, but I like the addition of working lamps on either side of the front doors.

Sneak peek at Serena & Lily at Bethesda Row (Photos)

The construction wall in front of Serena & Lily on Bethesda Lane was removed Thursday. Now we have our first view of the facade and interior of the store. The California-inspired home goods chain is one of the few retailers that might get a boost from people having to spend more time at home during the pandemic.

Bethesda construction update: Serena & Lily (Photos)

There's a very interesting bit of construction going on outside of the future Serena & Lily on Bethesda Lane. A gate has been erected several feet in front of the storefront itself. Over the gate is a pillared canopy. This would certainly be the most unique storefront design at Bethesda Row.

Serena & Lily posts "coming soon" signage at Bethesda Row

Luxury home goods retailer Serena & Lily has erected a "Coming Soon" construction wall in front of its future location on Bethesda Lane. The store is expected to open in late spring. It will be in one of the new retail units created within the vacant Redwood restaurant space.

Serena & Lily posts coming soon signage at Bethesda Row

Serena & Lily has installed "coming soon" window screens in their future storefront on Bethesda Lane. The home goods retailer will open next spring alongside Hawkers Asian Street Fare, another new addition to Bethesda Row.

Serena & Lily to open at Bethesda Row

Federal Realty has found another tenant to help fill the former Redwood space on Bethesda Lane at Bethesda Row. Serena & Lily will open a 3524 SF store next to future Bethesda Lane tenant Hawkers next spring. It will be the luxury home goods retailer's first D.C.-area location, according to Federal Realty. Bed and bath, furniture, home decor and lighting are among the product lines the Sausalito-based retailer will offer in Bethesda.

"We’re excited to have Serena & Lily open its first DC-area brick-and-mortar shop with us, joining the many other new retail and restaurant concepts in the neighborhood,” Federal Realty's SVP of Leasing Stuart Biel said in a statement this morning. "Bethesda Lane has always been an iconic part of the neighborhood, and we’re confident Serena & Lily will be right at home there, providing the greater community with a sought-after home, décor and design destination."

Photos courtesy Serena & Lily