A focus on the service side of the business is what Experimac claims sets it apart from competitors. They also carry Apple/Mac accessories, and can upgrade your computer as well as fix it.
Experimac will be in the ground floor of the Bainbridge Bethesda apartment tower on Fairmont Avenue. The recent opening of Gold Leaf Bakery on the other side of the building appears to have given some momentum to the previously-stalled lease-up of its retail space.
I can imagine this would be an on-site amenity for Apple device owners who live in the building, as well.
This is a tough business venture. They are going to be competing with the fashionable genius bar. Also, since a lot of Bethesdians have an IT guy who will come to their house, their market is even smaller.
ReplyDeleteThe IT guy a fictional character too. Come on, we've talked about this in therapy, Poppy.
ReplyDeleteEveryone here knows that IT Guys only work at Fortune 500 headquarters.
ReplyDeleteBethesdans
ReplyDeleteIs that Mac service plaxe still on there on Arlington?
ReplyDelete