Showing posts with label upscale. Show all posts
Showing posts with label upscale. Show all posts

Thursday, August 16, 2012

EXCLUSIVE PREVIEW OF FUTURE WESTIN BETHESDA LUXURY HOTEL (PHOTO)!

NATURE-INSPIRED LOBBY
UNVEILED AHEAD OF
2015 OPENING

Another Robert Dyer @ Bethesda Row Exclusive

Remember when I broke the worldwide exclusive scoop that Westin was going to build a luxury hotel at 7740 Wisconsin Avenue last year?

This is why you read this blog every day - fasten your seatbelt, it's about to happen again!

Ladies and gentlemen, I present to you this exclusive first image of the lobby of the future Westin Bethesda hotel:
Concept of future Westin Bethesda lobby [Photo: Westin]

Westin says the lobby will be inspired by nature, and the centerpiece of the concept is the vertical garden.  In addition to meeting the goal of providing a calming experience in the lobby area, the vertical garden will also improve the space's air quality.

A consulting team from Ambius will select the final plants "for their detoxifying, high-oxygen-producing properties that improve overall air quality," said Westin's Nadeen Ayala.  Westin wants "guests (to) leave feeling better than when they arrived."

The lobby, designed in-house by a team led by Erin Hoover, will have other stress-reducing features.  Gone is the front desk!  In its place, are "check-in pods."  These New Age front desks emit Westin's "signature White Tea scent," and soft music and lighting.

Another area of the lobby will be geared towards business travelers.  The Dock will feature meeting tables with ample power outlets, computers and printers.

Hungry?  Next to the lobby seating, will be the Westin Grab & Go Cafe, with a "lively, engaging lobby bar experience in the evening."

Hmm.  Can that work?  "Excuse me guys, can you keep it down?  I'm trying to give a PowerPoint over here."

Shopoholics rejoice!  The Westin Bethesda gift shop will not only have the basics, but also Heavenly bedding and upscale bath products.

The hotel gym will lend you New Balance shoes (sounds kind of like a bowling alley) "apparel and fitness program content."  That's okay, I brought my own clothes, guys!

Well, it all sounds pretty posh.  But I'm still hoping for a pretentious, upscale, Las Vegas-style nightclub in the Westin.  The only other hotel being built downtown in the near future is the JBG project at Bethesda Row, so we have to get a 5-star nightclub - and outdoor/rooftop pool "dayclub" with cabanas - out of one of these.

Stay tuned for more details, and I'll start saving up my Starwood Preferred Guest points now.

What do you think of the lobby concept?  Are you excited about the Westin Bethesda?

Saturday, June 02, 2012

ARCLIGHT CINEMAS TO OPEN 16 SCREEN LUXURY THEATER IN BETHESDA AT MONTGOMERY MALL!!

CHAIN'S FIRST LOCATION OUTSIDE OF
CALIFORNIA TO DIRECTLY CHALLENGE
PIKE AND ROSE iPic THEATER ON
PROGRAMMING, AMENITIES AND PRICE

Another Robert Dyer @ Bethesda Row Exclusive!!!

Bethesda cinephiles are the winners as a second, premium West Coast theater chain has chosen our town - out of all in America - to expand.

Highly successful ArcLight Cinemas has 4 theaters in Southern California.  They have announced that their 5th location will not be in California, but right here in Bethesda, at Westfield Montgomery Mall!

The mall's new 16-screen ArcLight Theater will open in 2014, with construction beginning next spring.

ArcLight and Westfield Montgomery are positioning themselves to squarely challenge the future Pike and Rose iPic theaterplex for the hearts and wallets of Bethesdans who desire - and are willing to pay for - an upscale cinema experience.

Like iPic, ArcLight will offer reserved seating, gourmet food and alcohol.

And like its primary competitor, ArcLight's tickets will be more expensive than the standard multiplex.

So what other advantages will ArcLight bring to the Battle of the Megaplexes?

ArcLight's programming, for starters.  Its 16 screens will show not only the latest blockbusters, but also independent films like Bethesda Row Cinema, and even some classic movies.

ArcLight also offers special family events.  In California right now, ArcLight is offering Sweet Summer screenings of family films like Pixar's Brave, which include a free "sweet treat" like S'mores or cotton candy, and themed activities.

Art exhibits and Q&A sessions with actors and directors will appeal to the true film buff.

No commercials!!  Are you sick and tired of the lame commercials playing before the movie?  Commercials begone! says ArcLight.

They'll have special 21+ screenings.

The ArcLight membership program will entitle you to special events, private screenings and advance ticket sales.

What about the food?

Here are some selections:

Crab Cakes with spicy remoulade sauce

Red Potato with sour cream and Tobiko caviar
(caviar - in a movie theater!)

BBQ Swedish Meatball

Lamb Lollipops with tarragon sauce

Beef Empanadas with cilantro creme fraiche

Red Velvet Cake

7-layer Carrot Cake

...and those are just a few that got my attention!

The biggest advantage ArcLight has is its location.  It is right on an interstate off-ramp, and slightly closer to downtown Bethesda than White Flint.

Who will win this battle?

Ultimately, the winner is the Bethesda moviegoer, when at least 3 premium theater chains (the third being at nearby Rock Spring) square off for your movie dollar.

At ArcLight Bethesda, your champagne wishes and caviar dreams may just come true!