America's infomercial king goes live from downtown Bethesda patio (Video)

Even if you are just a tourist, you've likely spotted infomercial celebrity Matthew Lesko or one of his vehicles around downtown Bethesda - the man and his machines are both emblazoned with Riddler-esque question marks. An area resident who has written a tall stack of books on how to get free money from Uncle Sam, Lesko is best known for his manic infomercials seen nationwide.

Many authors who have sold 4 million books would move to SoHo or Beverly Hills. But instead, when not on TV, or YouTube, Lesko is supporting the downtown Bethesda economy on a regular basis.

WATCH: Matthew Lesko on Periscope live from Bethesda

A few days ago, the marketing master tackled a new media platform, Periscope, live from downtown Bethesda. In the process, he gave burgeoning homegrown chain Gusto a worldwide plug. Gusto smartly has beverage cups with its logo, and that gave some free exposure for the restaurant to viewers from watching from Bethesda to Brazil.

RIDDLE ME THIS: MATTHEW LESKO SIGHTING IN DOWNTOWN BETHESDA (PHOTO)

It's actually one of the more-common celebrity sightings you're likely to have in downtown Bethesda, kind of like Mike Tyson in the 90s:  TV infomercial pioneer Matthew Lesko.  Or, in this case, his Mini Cooper, parked near BlackFinn this past weekend.  The question marks often have him mistaken for The Riddler.

"To the Batcave, Robin!"