THE RUINS OF O'ROURKE IN DOWNTOWN BETHESDA (PHOTOS)

An old building, and one of modern Bethesda's oldest businesses. Closed for good, after 45 years, and now cleared out. Welcome to what remains of O'Rourke Ltd. Jewelers on Norfolk Avenue.

O'ROURKE JEWELERS CLOSING IN BETHESDA AFTER OVER 45 YEARS (PHOTOS)

Amidst the barrage of Ronnie Mervis and "Jewelry Exchange in Bethesda!!!" ads, it's sometimes easy to forget the quieter jewelers in Bethesda - some of whom have been around for decades. O'Rourke Ltd. Jewelers is one of those. Sadly, they will be closing their doors (or should I say, door?) at 7950 Norfolk Avenue for good on January 31. O'Rourke has been in business here for over 45 years.

Their space will now be up for lease, on a block that has seen tremendous change south of the store. Part of the older structures that line the block was demolished to make way for the Norfolk-Cordell II building, which now houses Smashburger, rooftop restaurant Roof, and - next month - a Dunkin' Donuts/Baskin Robbins store.