Audi Bethesda now has bicycle loaner program

Tom Brady probably wishes his Audi dealer had what Audi Bethesda just added. The dealership at 7106 Woodmont Avenue has just launched a bicycle loaner program. It's not only the first Audi dealer in this market to have the program, but the whole concept is so new even nationally, that this article is the first in the world to report on it.

See and be seen on an Audi bike around Bethesda Row, and turn heads on the Capital Crescent Trail - a real conversation starter. Coincidentally, Audi Bethesda's service facility is on the CCT at 5206 River Road.

Photo courtesy Audi Bethesda

Bethesda gets Audi dealership, Ourisman Volkswagen to open today (Photos)

Apple may have snubbed America's Richest Town on the $17,000 Apple Watch Edition model, but EuroMotorcars has a better sense of just how thick Bethesda wallets are than Tim Cook. The longtime luxury auto sales brand is in the process of switching its 7106 Woodmont Avenue Volvo showroom to an Audi dealership.

Vestiges of the former
Volvo showroom in a
receptacle outside

The discarded Volvo signage
inside the showroom

New Audis on site

Swanky showroom

Several Audi models have already been moved into the showroom this past weekend. While Volvo has traditionally been a popular brand in Bethesda, the Audi name has garnered vastly more cachet among luxury and performance enthusiasts - and celebrities - than the stalwart Scandinavian badge. The Volvo dealership only opened last September.

EuroMotorcars is switching up in a big way. Their 5206 River Road service facility is also being transformed into an Audi service center. EuroMotorcars executives previously detailed their future plans for that property last November. At the time, however, the switch to Audi was not public information.

Interior of EuroMotorcars
Audi Service Center on
River Road under construction

Signage for the service facility switch was also in place this weekend. Hopefully this means more R8s will be spotted around Bethesda Row and River Road.

But, wait - there's more.

Volvo is moving over to Ourisman Volkswagen, which is gearing up to open today at 7001 Arlington Road, in the ground floor of a new luxury apartment building. It too had its first VWs on-site in the building's garage this past weekend, as employees worked to get the showroom ready for customers. The showroom windows now have logos for Ourisman Volvo, as well - although the website given still touts EuroMotorcars Volvo for the moment.