WIN A FREE BLOWOUT AT DRYBAR IN THE FRONT ROW FASHIONISTA INSTAGRAM PHOTO CONTEST!

As if a fashion movie premiere, fashion show, Jessica Alba and three days and nights of sales and shopping weren't enough!

Now, during the 3 days of The Front Row at Bethesda Row, you can enter the Robert Dyer @ Bethesda Row Front Row Fashionista Instagram Photo Contest and you could win a free blowout at Drybar!

Here's how to enter:

1. Follow @BethesdaRow on Twitter

2. Follow @BethesdaRow on Instagram

3. Retweet any of my @BethesdaRow tweets about the contest between now and Saturday, May 18, 2013.

4. Take a picture of yourself (or have a friend take your picture) anywhere around Bethesda Row during The Front Row at Bethesda Row fashion event, Thursday, May 16, through Saturday May 18.

5. Upload your picture to Instagram.

6. Add the tag #RobertDyer to your Instagram photo.

7. The photo with tag #RobertDyer that has the most likes by 12:00 AM Sunday, May 26, 2013, will be the winning photo. Winner will be announced here on the blog Monday, May 27.

8. You can upload as many photos to Instagram as you want. Each photo will be another chance to win.

9. Winner will receive a Drybar gift card worth one blowout at any Drybar salon location.

10. Photos can be of anything you want: You at the Friday night fashion show on Bethesda Lane, dining at a restaurant or having a cocktail around Bethesda Row, trying on a new outfit or browsing at a Bethesda Row boutique, you at Bethesda Row Cinema for The Tents Thursday evening, your chic outfit, you meeting Jessica Alba... it's entirely up to you.

It's all about taking a photo that provides the photographic evidence that you are the top fashionista at The Front Row this year.

**All that's required is you to appear in the photo, somewhere at Bethesda Row during any of the many fashion events May 16-18, 2013.**

11. Must be 18 or older to enter. Must be a resident of MD, VA, DC, or WV.

12. Winner allow 3-4 weeks to receive your prize.

13. The contest and prize are sponsored by Robert Dyer @ Bethesda Row. Drybar is not affiliated with the contest.

14. Tips to get more likes: Use hashtags like #BethesdaRow #TheFrontRow #tfr2013 #dcfashion. Use share feature on Instagram to share your photo on Twitter and other social networks. If your friends are in the photo with you, you can tag them on Instagram (if they have Instagram accounts).

15. I'm not responsible for any internet malfunctions, errors, acts of God or other unforeseen events.  The contest may be canceled at my discretion at any time, for any reason.

THE FRONT ROW AT BETHESDA ROW 2013

Fashionistas, are you ready for the biggest event of the year at Bethesda Row?

With Jessica Alba appearing in-person, this will be the biggest Front Row at Bethesda Row event ever.

When should you plan to be at The Row?

THURSDAY, MAY 16

7:30 PM

Attend the premiere of fashion flick "The Tents" at the newly-renovated Landmark Bethesda Row Theatre. Afterwards, participate in a Q&A session with director Marcus K. Jones. Take a star-studded trip backstage at New York Fashion Week by reserving your free theater seat: RSVP to thetents@brandlinkdc.com now!

FRIDAY, MAY 17

5:00 PM

Jessica Alba. 'Nuff said. She'll be signing her new book, "The Honest Life," a handbook to living an environmentally-sensitive life and eating a healthy, toxin-free diet.  Book signing will take place on Bethesda Lane in front of Redwood.

7:30 PM

The sun goes down and the music turns up as models take the latest fashions to the runway on Bethesda Lane. There will also be a preview of pieces from the Fall 2013 season.

Georgetown Cupcake founders Katherine Kallinis and Sophie LaMontagne will be your emcees.

You'll also enjoy beauty lounges, fashion sketching, a street-style photo booth, and trunk shows around the Row all day, night and Saturday.

A complete list of all in-store sales and events is available here.

JESSICA ALBA TO BE IN FRONT ROW AT BETHESDA ROW MAY 17, 2013

Jessica Alba is coming to Bethesda Row. The actress will appear on Bethesda Lane on May 17, during the annual Front Row at Bethesda Row fashion event May 16-18, 2013.

Alba will sign copies of her book, The Honest Life, outside of Redwood Restaurant and Bar.

Not only is Alba the biggest celebrity ever to appear at the event, but something else is different, too:

There are actually VIP tickets going on sale Monday at 10 AM, online at Gilt City DC.

According to BrandLink DC, the agency that makes this event get bigger and better every year,your ticket will get you into The Tents (this year's fashion-themed movie), into the VIP party, and - most importantly for Bethesda Fashionistas - into the seats below the catwalk for the fashion show.

Stay tuned for more Front Row at Bethesda Row details!

RACHEL PALLY TRUNK SHOW AT URBAN CHIC

Rachel Pally's designs have been worn by Angelina Jolie, Heidi Klum, Rachel Bilson and Jessica Alba.  Now it's your turn, ladies!

Stop by Urban Chic at Bethesda Row today between 10 AM and 8 PM, for the Rachel Pally trunk show.

Get 15% off Rachel's spring collection, plus a FREE gift with purchase.  Enjoy free snacks and refreshments while you shop.

Urban Chic, 7126 Bethesda Lane.