BETHESDA ROW SIDEWALK SALE SUMMER 2013: JULY 19-21

The annual Bethesda Row Sidewalk Sale starts this afternoon, and continues through Sunday, July 21.

Visit all participating shops and restaurants to enjoy food and drink specials, music, trunk shows, and - of course - big savings. Sophie Pyle, editor of Guest of a Guest, has put together a guide to the fashion events you won't want to miss.

Speaking of things you won't want to miss, enjoy a FREE flatbread at Redwood on Bethesda Lane, when you purchase a beverage, and show them the coupon below!

GOSSIP GIRL-INSPIRED TRUNK SHOW TODAY AT URBAN CHIC BETHESDA ROW

Ladies, do you dream of owning Blair Waldorf's entire wardrobe?

Urban Chic at Bethesda Row wants to remind you that wardrobe is not complete without her famous hairbands.  And today from 10 AM until 8 PM, Urban Chic is bringing a line of Blair Waldorf-inspired hairbands and accessories direct from Manhattan to Bethesda Row.

You'll also meet the line's designer in-person, and enjoy free champagne and a dessert bar.  Champagne and desserts at 10 AM - you can't beat that. Oh, wait, you can:  you're also going to get 20% off your purchase today.

Blair Waldorfs of Bethesda:  Tell Jeeves to bring the car around, and speed directly to Bethesda Row.

THE FRONT ROW AT BETHESDA ROW COUNTDOWN:

T-MINUS 48 HOURS

URBAN CHIC'S ULTIMATE

FRONT ROW GIVEAWAY

There will be no shortage of fashion events and trunk shows around Bethesda Row during The Front Row event, Thursday to Saturday this week.

And, of course, die-hard fashionistas will hit them all.  But what about those ladies who don't have time to get to every store?  That's why you are here, as Robert Dyer @ Bethesda Row picks the best of the best of The Front Row, as we count down to the DC area's biggest fashion event.

Yesterday, I told you about Redwood's Urban Country Runway Lounge, and after-party Friday night.

Today, I'm bringing you what is arguably the best of the individual boutique events, the Urban Chic Rebecca Minkoff and Shoshanna Trunk Show.

Why should you make sure to hit this show, which runs Thursday-Saturday?

Well, sure, you're getting 15% off the Minkoff and Shoshanna merchandise.  And FREE champagne and "treats."  As well as FREE mini-makeovers from 5-7 PM Friday evening.

But the biggest deal is the contest:

Buy $100+ of Rebecca Minkoff merchandise, and you'll be eligible to win tickets to the Rebecca Minkoff fall runway show and after-party in New York City.  Or a consolation prize of a mini MAC bag.

So make plans to stop by Urban Chic during The Front Row at Bethesda Row!

Urban Chic, 7126 Bethesda Lane.  301-657-0290.

RACHEL PALLY TRUNK SHOW AT URBAN CHIC

Rachel Pally's designs have been worn by Angelina Jolie, Heidi Klum, Rachel Bilson and Jessica Alba.  Now it's your turn, ladies!

Stop by Urban Chic at Bethesda Row today between 10 AM and 8 PM, for the Rachel Pally trunk show.

Get 15% off Rachel's spring collection, plus a FREE gift with purchase.  Enjoy free snacks and refreshments while you shop.

Urban Chic, 7126 Bethesda Lane.