FULL DISCLOSURE:
WASHINGTON POST
DISSES
GOOGLE BUZZ, FAILS
TO DISCLOSE
RELATIONSHIP WITH
BUZZ'S RIVAL
They're at it again! The Washington Post's Rob Pegararo gave a thumbs-down to the new Google Buzz social network in yesterday's edition.
He said he didn't think it had much chance of beating Facebook in the social network wars.
Just one problem: The piece failed to note that the Washington Post's CEO, Donald Graham, sits on the board of Facebook!
This doesn't mean that the reporter's comments were not his honest opinion. It only means that in order to avoid the appearance of favoring a company with ties to the Washington Post, that these ties must be disclosed in the body of the article, or at the end.
Considering that the overall "buzz" about Buzz has been positive, a negative assessment in the Washington Post - minus a disclaimer - certainly raises questions.
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