Sunday, February 23, 2025

Bainbridge name dropped from apartment properties in Montgomery County


The Bainbridge name is gone, as is the fancy-font signage above the lobby entrance at 4918 St. Elmo Avenue in downtown Bethesda. Now the apartment tower that opened a decade ago will be called "Ellis Bethesda." And in Rockville, the Bainbridge Shady Grove at 15955 Frederick Road is now "The Reed." "Ellis" has no obvious connection to Bethesda; "The Reed" is likely commemorating the historic Reed Brothers Dodge dealership, for which there are already two tributes on-site: Dodge Hemi engine piston-inspired street lamps, and a public art installation. No explanation has been given for the change of branding. 



3 comments:

Anonymous said...

It's the bain of our existence.

Anonymous said...

Watchu' talkin' 'bout, Ellis?!

Anonymous said...

That’s a bridge too far.