Kendra Scott opens at Bethesda Row (Photos)

Kendra Scott opened without warning Monday on Bethesda Avenue. The jeweler to the stars' door was wide open, and a sandwich board outside reflected the theme of the surprise opening: "Yes, we're open!" Champagne was being served inside, as Bethesda shoppers got their first chance to browse the new boutique's lineup.

One thing to check out is how much more complicated the seemingly-plain metal "awning" out front is at night. It is more than it appeared to be when initially installed, containing lighting that makes for one of the more interesting storefronts around the Row. Of course, it's hard to beat the Apple Store's window display.

Sign/awning installed at Kendra Scott at Bethesda Row (Photos)

Here's the first activity seen for a while at the future Kendra Scott boutique on Bethesda Avenue at Bethesda Row. The permanent signage/awning was installed yesterday.

Kendra Scott is expected to open this summer, as early as this month, but stay tuned for an official opening date. Scott is known for her jewelry worn by celebrities like Nina Dobrev, Jessica Alba and Sofia Vergara.

Kendra Scott posts Coming Soon signage at Bethesda Row (Photos)

Jeweler-to-the-stars Kendra Scott's future Bethesda Row boutique has some Coming Soon signage in the windows now. The opening is still a few months off, in the former frame store space on Bethesda Avenue. They're also hiring, if you're interested.

Kendra Scott to open at Bethesda Row

Thirteen years ago, Kendra Scott launched a modest line of jewelry with $500. Today, Scott is a jeweler to the stars, whose creations adorn celebrities like Selena Gomez, Nina Dobrev, and Eva Longoria. Now Scott is expanding her Austin-based empire to Bethesda Row.

A Kendra Scott boutique will fill the vacant former home of the Picture Frame Shop on Bethesda Avenue. Earrings, necklaces, rings, bracelets and accessories also include custom colors and bridal designs.

Philanthropy is also a major part of the Kendra Scott brand, with stores hosting events to benefit local individuals and charities, in addition to national causes. She also has a line of Kendra Gives Back charms, from which 20% of the proceeds go to charity.