SECOND ELECTRONIC BILLBOARD ADDED AT BETHESDA ROW (PHOTOS)

A second screen showing advertisements has been installed at Bethesda Row, this time in a pedestrian passage. The advertisements themselves are similar in content and sponsors, and the display unit itself again resembles an oversized iPhone. It will be interesting to see how many more of these, if any, are added around the block. So far, I am not hearing much buzz about them, positive or negative. The first sign was placed on Bethesda Lane.

BETHESDA ROW ADDS ELECTRONIC BILLBOARD ON BETHESDA LANE (PHOTOS)

The ads usually found around Bethesda Row are ones for the development itself, and its stores, restaurants and events. Now you'll find ads for just about anything on Bethesda Lane, after the installation of an electronic billboard screen. Imagination Stage, Sandy Spring Builders, and Supertooth Dental Group are among the first advertisers. The monitor itself looks like a giant iPhone.

"OFFENSIVE" BILLBOARD COMES DOWN AT BETHESDA ROW GYM (PHOTOS)

The controversial "Dexterity" billboard, which a local organization labeled "offensive and sexist," has been taken down from the exterior of Equinox gym at Bethesda Row.

Online commenters overwhelmingly had positive reactions to the ad, and called the minor brouhaha much ado about nothing.

The removal of the ad had nothing to do with the criticism, as Equinox had already scheduled the end of this promotion in advance; the billboard had been displayed for months without public complaint.