Joe & the Juice coming to Bethesda Row

A Danish juice bar Forbes calls "the next Starbucks" is coming to Bethesda Row. Joe & the Juice will move into the vacant Max Brenner space next to Jaleo at 7263 Woodmont Avenue. They are shooting for an August opening, but the date is not confirmed yet, a company spokesperson said this morning.

Healthwise, the newcomer will be a 180 degree change from the chocoholic Max Brenner. Launched in Copenhagen in 2002, Joe & the Juice has made the jump to America, with a growing number of locations in New York City, Miami and San Francisco.

In addition to fresh-pressed juices like Hell of a Nerve (strawberry, elderflower, banana), Young Blood (celery, cinnamon, apple), and Sex Me Up (passionfruit, apple, ginger), they also serve shakes, juice shots, sandwiches and coffee.

According to Forbes, the juice bar emphasizes an energetic atmosphere as much as health, referring to hiring of staff as "casting." Business Insider promises all of the employees will be "cool hunky guys" heavily steeped in "bro culture." Each store's staff creates their own music mixes; here is a sample from last year.

VAPOR LOUNGE OPENING SOON IN BETHESDA (PHOTOS)

The vaping phenomenon continues to grow in Montgomery County. About two months after Vape Ink opened in Rockville, Bethesda is about to get its own vapor lounge. Bethesda Vapor Company will open soon at 4823 Fairmont Avenue, Suite B. The second floor space is above Bethesda Scooters and Boards, overlooking Veterans Park in the Woodmont Triangle.

Bethesda Vapor Company will sell E-cigarettes, vaping "juice" and accessories, tanks, batteries, and apparel.

"EAT LIKE A JUNGLE NATIVE" AT BETHESDA ROW TODAY

Finally, a happy hour that causes you to emit a Tarzan yell with no alcohol involved!

Swing over to Puree Juice Bar this evening between 5 and 8 PM for the Ape-Man Foods Launch Party and Happy Hour!

Meet Ape-Man founder Valerie Grissom, who promises her products will be "raw, vegan, organic and primal."  Try them for FREE!  (Isn't food in the jungle always free?).

Enjoy special prices on Puree's juices, granitas and mocktails.

If you feel the urge to pound your chest, go right ahead, we'll get out of your way.  Just remember, there are no vines to swing on at Bethesda Row.