"WHAT'S THAT?"
IT'S THE MONEY
WASHINGTON POST
DIRECTOR COULD
BE MAKING WITH
"KIDSPOST"
GEICO
ADVERTORIAL
The Washington Post and Warren Buffett have done it again - low ethical standards of journalism, and the use of the newspaper as a business vehicle for Buffett's financial interests!
This time, they've reached a new low by directing an advertorial for Buffett and his insurance company, GEICO, to kids on the KidsPost page.
Ostensibly a feature on a team of skywriters, the team just happens to be the GEICO-sponsored "Skytypers." And GEICO just happens to be a major financial interest of the Washington Post Co. Director, Warren Buffett. Importantly - and sadly - nowhere among the "fun facts" on the page can a disclosure to this effect be found.
To top it off, another small feature about Warren Buffett is in a sidebar on the page. It touts Post Co. Director Buffett as having made "some of the best investment decisions in the world over many years." Again, no disclosure that Buffett is a director of the newspaper you are reading these words in.
They assume adult readers are naive, but they know that kids have no idea who the Post Co. directors are. Hence, they place a GEICO advertorial and Buffett puff piece on a page used in many classrooms as a "teaching tool."
But thanks to the investigative reporting of RobertDyer.net, you've learned something today as well: The Post will stoop to new lows to promote the business interests of its director - even on the page for kids. It's outrageous.
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