Apple Watch arrives at Bethesda Row Apple Store - but Apple snubs Bethesda on Edition model (Photos)

The eagerly-awaited Apple Watch is available for your perusal now at the Bethesda Row Apple Store. I noticed extra security and staff were on hand for the occasion Friday.

You won't actually be able to take it home, however. Pre-ordering is underway, but the watch doesn't actually go on sale until April 24.

But in a rare gaffe, the tech giant has snubbed wealthy Bethesda. The high-end Apple Watch model, the $17,000 Apple Watch Edition in 18k gold, is not available at the Bethesda Row store. This despite the store being located in what was recently named America's richest town!

Oops!

Just yards away from Edgemoor McMansions, and construction sites for condos "from the several millions," Apple finds the Bethesda Row store apparently unworthy to host the Apple Watch Edition. Yet it is available at the Tysons Corner store. Sure, that's close to fabulously-expensive single-family homes in McLean. But McLean wasn't named the Richest Town in America.

That aside, let's have a look at this new piece of high-technology that USA Today tech expert Ed Baig says is a must-have - if you can afford it.

This is Bethesda - we can afford it!

A selection of colors

On-target GPS

You can change your
watch face - hopefully
Apple will eventually
open the watch face
design options to
third parties

Nice to have airline and Amtrak
travel options - and that all-important
Starbucks card!

One other new item that could be overshadowed by the watch, is the new MacBook: