COMPANY ALSO ACQUIRES WESTWOOD TOWER APARTMENTS OUTRIGHT
Equity One, the development firm that "purchased" the Westwood Complex from Capital Properties via a risky mortgage arrangement last fall, has now exercised its purchase option on two of the included properties.
The Westbard Avenue bowling alley building - currently leased by Bowlmor Bethesda - now is owned outright by Florida-based Equity One. They also exercised their option to purchase the Westwood Tower apartment building, which is next door to the bowling alley.
What Equity One will do with the properties is unknown. Some believe they will wait for the next revision of the Westbard Sector Plan to be completed. I disagree. The new zoning code being rammed through by the Montgomery County Planning Board and County Council has a provision that could allow properties to be rezoned to the new developer-friendly zones, before master plan updates are completed. That maneuver was clearly worked out behind closed doors with developers, as it will greatly reduce public input in the development process. If the property is pre-upzoned, there is little legal justification to deny any plan that complies with the code.
But Equity One will now be under pressure to include a bowling alley in its future development on Westbard. There has been a bowling alley there for more than 35 years, and few are left in the county. Much like any redevelopment plan for the Apex Building in downtown Bethesda will have to include a cineplex to replace the Regal Cinemas, Equity One will have to supply a bowling alley, or they will not get much public support.
It would be helpful if Equity One were to meet with the communities surrounding Westbard to have a dialogue, before coming in with the old "here's the coloring book, but you can tell us what colors you want to use" scheme, where everything is already decided in advance. The biggest questions are: will the retail and restaurants be high quality, will services like pet stores and gas stations/auto repairs be retained, will the architecture of any new structures be unique to Westbard (great designs can go a long way in winning community support), and how much housing, if any, is appropriate in what is a neighborhood commercial services area, not a bustling regional destination? Westbard is not within walking distance of a Metro station, and 85-90% of residents use automobiles.
Surface parking is a must, and it does make a difference. Suburban areas are all about being in the outdoors, with green space and trees. An enclosed garage is beyond inappropriate for such an environment. People don't move to residential neighborhoods in Montgomery County to be surrounded and walled in by concrete.
Of course, the larger Westbard Sector Plan revision process will have to be just as open. After neglecting the area for decades, politicians and developers aren't going to be able to just come in and steamroll everybody, and take money out of the neighborhood. It's going to be a process. There is opposition to a cookie-cutter, urban town center being slapped up on Westbard Avenue. So developers would be wise to put ego aside and "get over it." Opening lines of communication now (and not simply with the Citizens Coordinating Committee on Friendship Heights, which has no legal authority to negotiate on behalf of neighborhoods most directly impacted by future development), and telling residents about what specific retail and restaurant amenities could be added, would be a far easier approach than just coming in with the demolition equipment and a bad attitude.
Speaking of Bowlmor Bethesda, check out the new multi-color stars they've attached to the exterior of the bowling alley/bar and grill.