LOCO FOR

BOLOCO

AT

BETHESDA ROW!

Upscale Burrito Shop Grand Opening Update;

Boston's Favorite Burrito has a Surprise for

Foursquare Members

Another Robert Dyer @ Bethesda Row Exclusive!!!

Are you going loco waiting for possibly the nation's best burritos to arrive at Bethesda Row? You only have to wait about three more months.

The grand opening of Boston's favorite burrito chain, Boloco, was originally reported as being planned for June. Now it will open on Elm Street in July, according to Alicia DeMartini of the company's public relations firm.

Boloco has a special benefit for Foursquare users: Those who attain Mayor status at Boloco restaurants can receive a Mayor's Card (pictured above) that entitles the Mayor and his or her guests to special benefits. So get ready to check in; the location will be the former spot of Baja Fresh.

Boloco will be quite an upgrade over that chain, however. Customers at Boloco will have many more menu options.

You'll be able to "goloco," and custom order your burrito. Boloco's emphasis is on grass/vegetarian fed, humanely produced meats with no antibiotics or added growth hormones.

The company also has a history of generous benefits shared by all employees, and helping non-English speaking staff learn the language free, so they can earn promotion to higher positions.

OK, OK, what about the food?, you may be asking.

It's not your typical burrito. Although you can order traditional burritos, Boloco also offers selections like Bangkok Thai, Tikka Masala, Cajun, and Memphis BBQ. Not just "inspired burritos," but Globally Inspired Burritos.

I can't wait to try the Jimmy Carter Shake (I'm not making this up!) with peanut butter and banana flavors. Although I'm wondering why that's not called The Elvis?

There's also a Cookie Monster and a Cape Codder (sorry, no vodka in the latter). And a Soy Berry Shake for a healthier option.

Are you a Nutella maniac? You're going to love Boloco! They have a Nutella Snack Wrap and a Nutella Shake. Personally, the Boloco chocolate chip cookie is my dessert choice.

So I'll see you in line on Opening Day at Boloco at Bethesda Row! The temperature will be just right for a milkshake in July.