Morley to take over Ginger Boutique space at Bethesda Row

Fashionistas lamenting the July 15 closing of Ginger Boutique have something to look forward to: the opening of a new boutique in that 7114 Bethesda Lane space this August. Morley, a Florida-based independent fashion retailer plans to open there August 1.

Once Ginger closes, the space will undergo a complete transformation, Periwinkle/Morley Vice President Megan Knott said today. This will be Delray Beach-based Morley's first location outside of Florida, and Knott says "we couldn't be more excited to land it in Bethesda."

Speaking of beaches, Morley's apparel, accessories and home items reflect a coastal resort style that Knott promises they will also "winterize" for year-round appeal in Bethesda. Bottle openers, tableware, gifts and decor items share nautical and ocean themes. Morley's apparel comes from modern brands that reflect a classic sophistication, with a fun and colorful resort living vibe.

That apparel isn't just for ladies, as Morley offers a line for men as well. You can get a preview of everything they carry in their online store and on Facebook.

You can also check out their Instagram accounts at @morleydelray and @periwinklepics.

Ginger Boutique closing at Bethesda Row

Seven years after opening on Bethesda Lane, Ginger Boutique will close on July 15.

All sales will now be final, and all clothing and accessories are 30% off. But keep checking back in the coming weeks, fashionistas, as new inventory will continue to arrive throughout. They are also selling furniture and fixtures.

It certainly is a challenging time for local, independent businesses in downtown Bethesda. And, of course, the highest-profile new tenants at Bethesda Row we tend to hear about most have been chains like Williams-Sonoma, Calypso St. Barth and Kate Spade - not that fans of those brands are complaining.

But it should be noted that Sabun Home, which recently leased space on Bethesda Lane, is a local independent business.