Make Meaning closes at Bethesda Row (Photos)

Katie Holmes never was spotted at Bethesda Row, and now the doors have locked. Make Meaning has closed on Bethesda Avenue.

The family activity center opened in June 2014, arriving from New York City with quite a bit of celebrity hype around it. Alas, the lack of famous, paparazzi-magnet young moms in downtown Bethesda apparently put a crimp in profits and excitement for this unique business.

It's an unusual space with the staircase access, so it will be interesting to see who moves in next.

MAKE MEANING INSTALLS FLATSCREEN AT BETHESDA ROW (PHOTOS)

Make Meaning, an entertainment, party and activity center for all ages, has installed a flatscreen TV on Bethesda Avenue, ahead of its Monday opening. The TV is promoting the various activities and event planning options that will be available to customers. Bethesda Row's newest tenant, this is Make Meaning's first location in the DC area.

MAKE MEANING INSTALLS SIGN AT BETHESDA ROW (PHOTOS)

Make Meaning has installed its permanent sign on Bethesda Avenue, ahead of its expected opening June 6. Bethesda Row will be the first DC area location for the New York City-based chain of family party and activity centers. The colorful sign does reflect the theme of the business quite well, and stands out from others along the block, in font and height placement.

MAKE MEANING BETHESDA ROW GRAND OPENING SCHEDULED FOR JUNE 6

Make Meaning, a party and family activity center popular with celebrity parents in New York City, has scheduled the Grand Opening of its Bethesda Row location for June 6, 2014. This is Make Meaning's first location in the DC area.

Make Meaning

4809 Bethesda Avenue

MAKE MEANING TO OPEN IN MAY AT BETHESDA ROW (PHOTOS)

Make Meaning has announced its new Bethesda Row location will open in May. The Bethesda Avenue space remains under construction. A popular family party spot and activity center that originally launched in New York City, Make Meaning is a favorite playdate for celebrity moms like Katie Holmes and Jennifer Garner, and their kids.

The chain is expanding across the country based on that celebrity buzz, and the Bethesda Row outpost will be be the first Make Meaning in the DC region. They also host corporate events.

Want to work at Make Meaning? They are currently hiring servers, shift supervisors, party captains and staff. Send a cover letter, photo and resume to julie@makemeaning.com to apply.

Warning: "glitter tattoos are part of the uniform."

Some of the activities
offered at Make Meaning

MAKE MEANING BETHESDA ROW CONSTRUCTION UPDATE (PHOTOS)

Here is the latest progress at the future Make Meaning family activity and party center on Bethesda Avenue. 

You can see the new facade, with multi-colored panels, has been added. If you recall what the space used to look like, there is much more glass here (there previously was brick around the ground floor entrance in front). A somewhat frumpy design overall has been replaced with a modern, industrial look. 

This is the company's first DC-area location; Make Meaning has others in New York City, Arizona, California and Boston. The NYC flagship is a favorite of celebrity moms Katie Holmes and Jennifer Garner.

Click on photos to enlarge for detail:

MAKE MEANING BETHESDA ROW CONSTRUCTION UPDATE (PHOTOS)

Make Meaning has installed a "coming soon" sign, as construction continues on the new Bethesda Row outpost of Katie Holmes' and Suri Cruise's favorite New York City party and activity center.

MORE CELEBS SIGN ON FOR MAKE MEANING, OPENING THIS YEAR AT BETHESDA ROW (PHOTOS)

Make Meaning's NYC flagship isn't just the choice of Katie Holmes and Suri Cruise anymore. A company spokesperson says that the party and activity center is also a favorite of celebrity parents Ben Affleck and Jennifer Garner.

The company forwarded these photos of another celebrity making an appearance yesterday at Make Meaning, which is expanding to Bethesda this year. Singer-songwriter-actress Jewel was there for a new Swiffer product launch, the Sweep and Trap. We could certainly have used the #SwifferEffect on some of the sidewalks along major roads in Montgomery County recently...

MAKE MEANING BETHESDA ROW CONSTRUCTION UPDATE (PHOTOS)

Here's the latest update on the construction of the future Make Meaning location at Bethesda Row. Make Meaning is a family activity center, and party hosting destination, that has received the Katie Holmes seal of approval in New York City:

Make Meaning will occupy the slim
ground-level at left, as well as
the more expansive second floor
above Aveda and Paper Source

KATIE AND SURI MAY HAVE TO BE PATIENT AT BETHESDA ROW

I have an update on the opening of Make Meaning at Bethesda Row. A company spokesperson says they are now targeting summer for the grand opening, which is about 6 months later than originally planned. As you saw in yesterday's post, construction is progressing at the new Bethesda outpost of Katie Holmes' and Suri Cruise's favorite NYC playdate destination.

ARE KATIE HOLMES AND SURI CRUISE READY TO VISIT BETHESDA ROW? (PHOTOS)

A Bethesda outpost of Katie Holmes' and Suri Cruise's favorite New York playdate spot remains under construction on Bethesda Avenue. Make Meaning has fallen behind schedule for the opening date they were targeting previously, but here are photos of the construction progress so far:

MAKE MEANING LEASES SPACE AT BETHESDA ROW (PHOTOS)

KATIE HOLMES-APPROVED

FAMILY ACTIVITY CENTER

TO OPEN ON

BETHESDA AVENUE

Another Robert Dyer @ Bethesda Row Exclusive

Bachelors like me may be disappointed, but moms across Bethesda will be excited to hear that New York City's Make Meaning is coming to Bethesda Row.

Make Meaning will be to the left of
Aveda spa, next to the alley

Make Meaning is sort of a cross between Build-A-Bear and Kidville, but with activities for all generations of the family.  I'll go out on a limb and say that Make Meaning is definitely geared towards the female members of the family; activities include cake decorating, glass, jewelry, candles, ceramics, soap and paper.  Yeah, those typical guy activities for the weekend, right?

Seriously, though, Make Meaning is also an event space geared towards the ladies.  You can have your baby shower there.  In fact, Melissa Joan Hart just had hers at one of Make Meaning's NYC locations.

Probably the most famous mom to stop by Make Meaning was Katie Holmes.

Staff members they call Associate Creativity Enthusiasts will help you not only with activities, but to plan your event.

Make Meaning is membership-based, with individual and family memberships available.

With Aveda spa next door, and Paper Source next to that, it sounds like Make Meaning will be a hangout for artistic Bethesda moms around Bethesda Row.