The Starbucks at 7700 Norfolk Avenue in Bethesda has missed a couple of reopening dates as it continues to undergo a major renovation. New signage has now been installed above the storefront, and as suspected, Starbucks has dropped the "Coffee" portion of its brand name. Somebody will have to buff out the "Starbucks Coffee" still visible where the previous signage letters were pried off.
Inside the store, well, there's still a ways to go. The renovation is clearly behind schedule. A large "curved custom banquette" was just delivered to the store from Amtrend, a luxury upholstery shop in Fullerton, California. A number of other shipping crates have been delivered, as well. I notice that Starbucks is currently hiring a shift supervisor and baristas for this store.
8 comments:
STASTARBUCKSFEE! It seems so odd that they wouldn’t clean up and paint the wall behind the sign, before installing the new sign. One great general contractor there…
Totally gutted is an understatement. The new coffee machines that some Starbucks have been using are awesome. What a brilliant innovation on a commercial scale. Each coffee order is freshly ground and brewed on demand. The last thing anyone wants, especially at Starbucks prices, is old and cold coffee that's supposed to be fresh and hot. I'm assuming this 2.0 store will have those machines.
Of course the word "coffee" is not in their name because it's not what they offer. Fru Fru drinks or bitter dark water is their forte'.
11:18 - that's pretty good and accurate.
IAD freight!
Totally!!!
"Each coffee order is freshly ground and brewed on demand. The last thing anyone wants, especially at Starbucks prices, is old and cold coffee that's supposed to be fresh and hot."
Why not just do that at home and save $6 and a commute?
6:03 - Of course you could do that. But Starbucks is one of the most successful businesses on earth and revolutionized the way people around the world start their day.
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