Thursday, July 03, 2025

Hallmark store at Montgomery Mall in Bethesda changes hands


The Hallmark Gold Crown store at Westfield Montgomery Mall in Bethesda is under new ownership. Previously known as "Banner's Hallmark," the greeting card, ornament, stationary and gift shop has been acquired by Norman's Hallmark. Norman's is the nation's largest independent owner of Hallmark Gold Crown stores. It will be interesting to see if the merchandise selection changes in the coming months.

Banner's is a local company, headquartered in Gaithersburg, while Norman's is based in Newtown, Pennsylvania. Banner's region has been Maryland, Virginia, and the Carolinas. Norman's has been focused in the Keystone State and New Jersey, but seems to be slowly expanding southward into Maryland. Norman's takes the prize for longevity; Banner's has been around since the 1970s, while Norman's was founded in 1939.

6 comments:

Anonymous said...

Always got my free booklet style calendar there.

Anonymous said...

Very few Hallmark stores around here. Most recently, the store in Kentlands closed. I look at the cards. Get sticker shock. Then go home and make my own card. Do people under the age of 50 even send cards?

Anonymous said...

Really… there’s been a Hallmark store at Montgomery Mall? Where is it?

Awenn said...

A must-read blog for the latest Bethesda news

Anonymous said...

There are other Hallmark's in Olney, Rockville and Bethesda. Just Google for address.

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