John Hollister, Jr. lives! Nearly a decade after Hollister closed at Westfield Montgomery Mall in Bethesda. the California surfer-inspired apparel retailer is planning a triumphant return this fall. Word is that Hollister will move into one of the spaces just vacated by Foot Locker or Merlo Point. Part of the Abercrombie & Fitch empire, Hollister is one of those tenants every self-respecting American mall simply must have, like Cinnabon, Auntie Anne's, Sephora, Urban Outfitters, and - come to think of it - Abercrombie & Fitch. If not, is it really a mall?
Photo courtesy Hollister
2 comments:
It's an new generation of "kids" now and A&F and its sister Hollister have jumped the shark so to speak. Back in 2006, nearly two decades ago, the former CEO was quoted as saying;
“We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely!”
DEI may get suppressed by a fat clown, but in this area attitudes like the ex-CEO Mike Jeffries live on. Westfield should have them on an annual lease.
Put it in the former Merlo Point Space
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