Beyond Yoga is coming soon to Westfield Montgomery Mall in Bethesda. The "female-founded and led" (it's actually now owned by Levi Strauss & Co.) athleisurewear brand will immediately face intense competition from existing mall tenants like Lululemon and Fabletics. Like those labels, Beyond Yoga has celebrity endorsers, including Jennifer Lawrence and Olivia Wilde.
The Los Angeles-based company's calling cards include a "body-positive" product line, a Thred-Up apparel exchange program, and its proprietary soft Spacedye fabric. It recently expanded into men's apparel. Beyond Yoga is expected to be open by summer.
6 comments:
Is this a miracle? Way better than Lululemon, I look forward to shopping here.
Amazing news! I went to there Connecticut store, staff was amazing. Athletic Wear Quality is AMAZING! I am so glad to hear they are opening here, I'm definitely going to become a frequent shopper at the Montgomery Location! Round of applause to Westfield for securing this!
Would've been much better with a Free People Movement, but this is okay I guess. Any updates on where in the mall this will be located?
What's beyond yoga, enlightenment?
The co-founder is a Churchill High grad.
Beyond Yoga?
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