Urban Outfitters has opened its long-promised new concept store at Westfield Montgomery Mall in Bethesda. This is only the third location in America to get this store design, after Houston and Glendale. The new store concept features more floor space dedicated to the best-selling UO brands, including BDG denim, OFU (Out from Under) and Standard Cloth. New modular and responsive fixtures and displays allow the store to more quickly and easily respond to trends and seasons. The new concept was developed after extensive research into what store design elements, layout, and aesthetics would appeal to Gen Z shoppers, the brand's current target audience.
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