Sunday, June 24, 2012


The grand opening of new sushi restaurant Passion Fin is near in Bethesda. Last night, the new external sign was lit.  The front door was propped open, but no one was going in or out when I passed by.

Passion Fin, located in The Shops at Sumner Place on Sangamore Road, currently has no internet presence (website, Facebook, etc.).  It would be an unorthodox approach to open without any marketing or announcement, to say the least.  Diners in the Bethesda area are not familiar with the owners' other restaurants outside of Baltimore.  So they will need to let us know what their concept and approach to sushi are at Passion Fin.  A "secret" opening would not really be a great idea under those circumstances.

Having said that, there is a lot of excitement in the neighborhood around Sumner Place about this opening.  From the appearance of things, it won't be too long now.

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