Barnes & Noble is much-missed at Bethesda Row. But the chain is planning a comeback with a new store concept, only not in Bethesda. Instead, the bookseller is planning to open one of the new stores in the Mosaic District at 2921 District Avenue in Fairfax County, which along with Loudoun County, is destroying MoCo in economic development (of course, with MoCo at rock bottom in the region, so are little guys like Culpeper and Rappahannock. Humiliating!).
B&N's new prototype store has a downsized inventory focused on books and gifts, dropping declining categories like music, movies and toys. It will also have a cafe, a feature Bethesdans were angered to find missing at the new Amazon Books store at Bethesda Row. The Mosaic Barnes & Noble is expected to open in June, according to the company.
The loss of Barnes & Noble and the Regal Cinemas (which the Montgomery County Council and Planning Board did not require the developer at 7272 Wisconsin Avenue to replace, despite having the authority to do so), along with the increasing flight of the rich out of Montgomery County to lower-tax jurisdictions in the region, has been a one-two punch to Bethesda Row. Longtime large restaurants have suddenly closed, and once-full parking garages now have hundreds of open spaces at the height of dinner hour.

We won't get a true test of the people-drawing power of B&N replacement Anthropologie & Co. until warmer weather returns this spring and summer. For now, the old crowds on the plaza have decidedly dispersed elsewhere. A major part of that is the loss of the theater, as well. Mainstream cineplexes have been shown in studies to draw an additional 20,000 people to an area per weekend. While the early months of Anthropologie have found its Terrain Cafe to be quite busy, the store itself seems to draw only a fraction of the shoppers the "failing" bookstore did.