Bethesda Row property owner Federal Realty has announced two new tenants on the heels of the opening of Sephora at the downtown Bethesda development. Arriving this spring will be Johnnie-O and ALO. The trend of California-inspired businesses popping up at the Row continues with Johnnie-O, which Federal Realty describes as "a Southern California lifestyle brand for men, women and boys that combines 'East Coast preppy' with 'West Coast dude' to a create a lifestyle brand referred to as West Coast preppy."
Headquartered in the Golden State for over 20 years, Johnnie-O carries premium apparel, footwear, and accessories for men, women and boys. Collections include polos, button-downs featuring their patented “Tweener Button,” bottoms, swim, outerwear, performance activewear, and licensed gear from the NFL, NHL, MLB, and the NCAA. Sure enough, the Johnnie-O website already has a line of Indiana National Champions apparel.
ALO is also based - where else? - in Los Angeles. It sells "high-performance, fashion-forward clothing" for movement, recovery, and the wellness-focused lifestyle. Nearly as old as Johnnie-O, ALO is centered on a dual foundation of yoga and mindfulness. That will extend beyond apparel and accessories to include free online classes, community events, and wellness-fostering products. Its bricks-and-mortar locations are referred to not as "stores," but as Sanctuaries.
"Bethesda Row continues to showcase a curated blend of dynamic retail, dining, and services that enrich the customer experience and the neighborhood as the shopping destination of choice," Federal Realty Senior Vice-President Deirdre Johnson said in a statement yesterday. "The addition of these three premium retailers highlights the strong demand for Bethesda Row and reinforces its role as a leading destination for sophisticated patrons in Montgomery County and across the Washington Metro region. We are thrilled to add these new retailers," Federal Realty Vice-President Vanessa Mendoza said Wednesday.
Photos courtesy Johnnie-O (top), ALO (bottom)
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