Monday, February 18, 2013


Free People, a boho boutique targeted toward twenty-something women, will open in Bethesda this spring at Westfield Montgomery Mall.

The chain grew out of the original Urban Outfitters in Philadelphia. UO, coincidentally, just opened a store in the mall this past fall.

Who is Free People's target customer?

"A 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can't resist petting any dog that passes her by on the street," according to the company website.

The Dears? Donovan?

Bonus question: What happens when a 19 or 30-year-old woman enters the store?

Get ready to get boho in MoCo this spring at Westfield Montgomery, millenial ladies of Bethesda.

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