Abercrombie & Fitch is making a triumphant return to Westfield Montgomery Mall in Bethesda. The once-edgy apparel chain has reformed its image to comply with societal changes that have taken place since its golden era. So far, the politically-correct makeover has actually boosted the company's fortunes and stock price. When it opens, look for - and perhaps smell? - Abercrombie & Fitch on Level 2 of the mall, in the former Banana Republic (RIP) space next to the Apple Store.
3 comments:
Good to see real players taking a big step here still.
You put a big store in
You take a big store out
You put a big store in
and you watch the shoppers shout.
You do the Westfield shuffle
and you turn the mall around,
that's what it's all about.
You can always smell these stores from a mile away.
Post a Comment