EXCLUSIVE PHOTOS
A totally-redesigned USA Today is hitting stores and newspaper boxes in Bethesda this morning. After 30 years, America's newspaper has a new logo.
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| This robot came out of storage at USA Today headquarters yesterday, to join in the celebration |
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| Inside his newspaper box window is the big reveal: new logo, new design |
When traveling, I always deduct a star from the hotel/motel's rating if a USA Today doesn't slide under the door in the morning. If you don't offer a copy of America's newspaper free to guests, as far as I'm concerned, you can't call yourself a hotel! It's also the newspaper I pick up when there is a long flight ahead. Frankly, it blows away the Washington Post, particularly after the Post stopped covering Montgomery County politics in a serious fashion.
Hopefully this redesign will give USA Today at least another 30 years, in a very tough industry of print journalism.
2 comments:
USA Today is still too McPaper to me. Too light and no in depth coverage. I prefer WSJ or IHT if I am traveling in a smaller city without a good hometown paper.
I will usually buy a local newspaper when traveling, too. There are certain topics where I think USA Today excels, such as gadget reviews, travel, the music industry, sports, and chain restaurant news, for example. Just yesterday, I thought Ed Baig had the best coverage of the iPhone 5 of all of the newspaper articles I read. The Post had about half of the information he had.
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